What is the Author tag?

Yesterday I had a meeting with some people at an agency. Part of the conversation was directed at their company website, in which I took notes prior to the meeting when checking out the coding structure.

 

I noticed they had good coding practices on their website and the first thing that popped out was the Author Tag was included in the <head> section.

 

The Author Tag sits between the <head> tags and looks like this:

<meta name=”authorcontent=”authorname” />

Does it matter where it actually sits within the <head>? Not that i’ve noticed – anywhere near the other metatags seems to work fine.

 

Many gurus in the past have said Google and search engines in general, ignore this tag. My tests have proven otherwise – in fact, I think it is one of those ‘backdoor’ hacks that google don’t talk about. Why, Im not sure – but I do see that by including this tag, it won’t necessarily give you rankings, but it helps lot in making your rankings stick.

 

Google do, however, talk about the other Author tag and looks a bit like this:

rel=”author”     eg; <a rel=”author” href=”https://plus.google.com/+blablabla”>blabla on G+</a>

This attribute, when included in the Anchor Tag, linked to a GooglePlus profile, has profound effect on how google display your blog posts. It’s only relevant when you have a G+ profile ready to go.

 

It has always been a universal truth that Google hate Facebook’s guts for stealing a good chunk of global traffic into the Social sphere. Google then tried playing catchup by creating some social tools and so decided to give those, who are willing to dig deep, some very easy backdoors to gain some of Google’s link juice back to your website – as a reward:)

 

Did the strategy work?

 

Nope.

 

For link builders in the past this was a haven for powerful backlinks……but no more:((